1. MARGIN BASED STRUCTURE ADAPTATION

Classify your products by profit margins (high, medium, low) so you can prioritize bids for higher-margin items.


  • Start by COGS (cost of goods sold) and also don't forgot to add in other costs like packaging, production & shopping. Moving your product margin info into a custom lebel allow you organise your Profit Max Campaigns by profit

  • Segment you campaingns on performance based on hpw profitable products should be same what stocks lookes like.

  • Organise your inventory into catergory based on availablity so it can be more manageable

  • 2. ALWAYS CHOOSE THE RIGHT BIDDING STRATERGY

    Maximize your ROI from Google Shopping Ads, you need to set the right price for each and every clicks.

  • Manual bidding with margin targets- Manually set higher bids for products will get higher margins, and lower bids for those who bids with less margins.

  • Smart bidding with ROAS or Profit Targets