Website Redesign

Most people who come to us for a redesign are not chasing a new look. They have a website that is quietly costing them work: it takes six seconds to load on a phone, the layout breaks on anything smaller than a laptop, the content is two years out of date, and nobody on the team can change a price without emailing whoever built it. Website redesign is the job of fixing that properly rather than papering over it.

Signs your site needs a redesign, not a patch

If more than two of these are true, a redesign will almost certainly pay for itself faster than another round of repairs.

• It is slow. Visitors leave before the page paints, and speed is now a ranking factor as well as a conversion one. We wrote about the usual culprits in why your website is slow.
• It is not genuinely mobile-friendly. Not "it shrinks", but actually usable one-handed on mobile data — where most of your traffic already is.
• It does not rank. Thin content, missing structure, no internal linking, or a rebuild years ago that quietly dropped every URL.
• It does not convert. Traffic arrives and leaves. Usually the page never states plainly what you do, or the call to action sits below three screens of scrolling.
• You cannot edit it. Locked into a builder, a dead theme, or a developer who has moved on.
• It no longer matches the business. You have changed what you sell and the site still describes the old version of you.

If you want to work through this properly before spending anything, our website audit checklist and the piece on redesign signs you are losing customers are both free and specific.

What a website redesign includes

• An audit of the existing site. What ranks, what converts, what is broken, and what is worth keeping. We do this before proposing anything, because half of what people assume needs replacing does not.
• Content migration. Your existing copy, images, products and posts move across. Nothing is silently dropped.
• URL mapping and 301 redirects. Every old address either survives or points at its replacement. This is the single most important technical step in a redesign and the one most often skipped.
• A new design. Custom, brand-aligned, built around the action you actually want visitors to take.
• A mobile-first rebuild. Designed for the phone first and scaled up, rather than the reverse.
• Speed work. Clean code, optimised images and sensible loading, so the new site is measurably faster than the old one.

Will you lose your Google rankings?

This is the question we get asked most, and it deserves an honest answer rather than reassurance. A redesign done carelessly absolutely can cost you rankings. If URLs change without redirects, if page titles and headings are rewritten wholesale, if existing content is thrown away and replaced with less of it, then the authority those pages built up is discarded along with them. Sites do lose traffic after a rebuild, and this is why.

A redesign done properly protects them. That means mapping every existing URL before anything is built, keeping the addresses that already rank, issuing permanent 301 redirects for the ones that must change, preserving the content that earns traffic, and verifying every redirect after launch rather than assuming. Handled that way, a redesign usually helps — a faster, better-structured, more useful site is exactly what search engines reward.

What we will not promise is that your positions stay frozen through the transition. There is often a short settling period while pages are recrawled. What we can promise is that nothing is left to chance.

What we do not do

We do not do half-measures on a broken foundation. If your site sits on a template that cannot be made fast or a builder that cannot be edited, restyling it is money spent to arrive back where you started in a year. We will tell you that on the first call rather than take the smaller job. If the existing site is structurally sound and only looks dated, we will tell you that too — sometimes the honest answer is a smaller piece of work, and occasionally it is none at all. There is a related discussion in WordPress versus a custom website if you are weighing what to rebuild on.

How long a redesign takes

A small site redesign is typically live in 5 to 7 days. A larger multi-page site or an e-commerce redesign takes 10 to 15 days. A redesign is slower than a site built from nothing, because auditing, migrating and redirecting existing content is real work that a blank page does not require — anyone quoting you a rebuild in two days has not looked at what you already have.

What sets the pace is how much content needs migrating and how quickly approvals come back. If you can hand over logins and a list of your most important pages on day one, you sit at the fast end of both ranges.

What a redesign costs

Redesigns are quoted against the same three packages as our other work: Starter at ₹15,000 for a single-page rebuild, Business at ₹35,000 for a full multi-page redesign with SEO groundwork and a CMS, and E-commerce at ₹65,000 for a full store rebuild with payments and inventory. The final figure depends on two things — how many pages you have, and how much of the existing content needs migrating and rewriting. A ten-page site with clean, current copy is a straightforward job. Sixty pages of mixed-quality content that nobody has audited in three years is a different one, and we would rather price it honestly up front than discover it in week two.

Payment is 50% to start and 50% before launch, by UPI or bank transfer. You can compare against website designing and website development if you are not sure a redesign is what you need.

After launch

Every redesign includes 15 days of free post-launch support for bug fixes — which matters more on a redesign than a new build, because that is the window where a missed redirect or a migration gap shows up. We verify redirects after go-live rather than at handover. Monthly maintenance plans are available afterwards if you want ongoing updates. You own everything: code, content, domain and hosting, all in your name.

If your current site is costing you enquiries, tell us the URL and we will look at it before quoting anything.